Incredible India sees influx of tourist footfalls from both overseas and domestic destinations. Travel and tourism has been an integral part of the country by creating exponential economic opportunities towards the evolution of India. Cultural exchange being the most venerable dimension of tourism in the country, the government of India should also encourage various private enterprises for taking an active part in promoting tourism in the least popular areas of the country. To do so, it is very essential to comprehend the geographic, demographic, economic, social and political environment of the region. Thereafter, an impactful strategic marketing plan has to be structured to reach out the target audience by fulfilling their tourism requirements and developing the infrastructure of the tourist location.
Scope of tourism
There is no denying of the fact that Indian is reckoned as one of the most preferred tourist destinations across the sphere. In recent time, the nation has witnessed an extensive growth in the field of travel and tourism enabling the global visitors to understand and witness the cultural diversity the country has. It is reported that in contrast to global tourism industry, India has outperformed the volume of foreign tourists manifold. This immense growth has been an integral contributor to the country’s revenue source cementing the economic structure of India.
The United Nations has listed the following three forms of tourism on tourism statistics:
|Domestic tourism||Inbound Tourism||Outbound Tourism|
|Residents travelling within the country||Non-residents travelling in a given country||Foreign residents travelling to another country|
These three forms of tourism has further been categorised by the United Nations as follows:
|Internal tourism||National Tourism||International Tourism|
|Includes both domestic and inbound tourism||Includes domestic and outbound tourism||Includes outbound and inbound tourism|
Despite being one of the frequented tourist hubs, India still undergoes some serious infrastructural constraints pertaining to transportation, road connectivity, sanitation, accommodation etc. However, with consistent rise in tourist footfalls, the scope of travel and tourism industry has evolved to a great extent in India. As per statistics, in past 5-6 years, the travel and tourism industry has created nearly 12 million jobs in the country generating useful earning source to the citizens. Keeping in mind the mounting scope of the said industry, the estimated employment exposure in this sector is 37 million by 2020. At the same time, youth should also be encouraged in selecting tourism, travel and hospitality as a useful career options for their future.
Areas of apprehension
Medical tourism: Indian has been the origin of Ayurvedic therapy, and even after centuries, the country is successful in sustaining its remedial inventions. Over the years, several specialised hospitals are incorporated in India, which are served by many skilled doctors. In addition, the presence of well-equipped medical facilities has also taken the standard of medical dealing of the country to a new feat of success across the globe. The government should understand the need of medical tourism in India and excel on various tourism policies targeting the medical tourism destinations like Kerala, Chennai and Mumbai. Accordingly, various infrastructural initiatives can be put into practice to promote medical tourism in India.
Pilgrimage tourism: Harmony in diversity; this can best be experienced when in India. The country is laid out with plenty of religious destinations creating immense exposure for pilgrimage tourism. It is observed that most of the popular religious Indian sites are visited by thousands of pilgrims on regular basis. In addition, there are certain places as well which are believed to be quite religious but due to lack of promotion and government intrusion, these destinations are out of limelight. Hence, the respective state tourism authority should step forward in promoting pilgrimage tourism in India.
Eco tourism: It is something new in Indian tourism sector, which invites tourist to visit and explore various locations without impacting its fragile ecosystem. Eco tourism in India basically aims to create environment awareness amongst the visitors and service provider. Starting from wildlife reserves to naturally blessed regions, there are plenty of enticing spots in India that are idyllic for eco tourism. Through eco tourism, the rich variety of flora and fauna in the country can be preserved for tourists. Therefore, by bringing in various initiatives pertaining to energy efficiency, water reuse and recycling of waste products, the concept of eco tourism can be made more impactful in the country. And most importantly, the revenue generated from eco tourism can further be utilised for funding various conservation projects and training programs.
Youth tourism: This kind of tourism is specifically targeted for the youth travellers, who not only enjoy exploring new places but very adventure enthusiasts as well. Youth travel and tourism can also be included in the academic excursion wherein, the institute will arrange effective tourism program for the youth students. Besides, the craze of biking and many other rousing activities can equally be encouraged under such tourism schema. Today, youth visitors are considered as the most candid travellers all over the globe. Keeping in mind the volume of youth travellers, youth tourism market can further be segregated into independent youth travel and youth group travel. Independent youth travel may include an individual traveller or a group of independent travellers. On the other hand, independent youth travel includes a group of 6 or more youth (school/non-school group). Under Youth Tourism, government should execute more enticing and academic execution program for the students.
Cultural tourism: One should visit India to witness its cultural diversity. India is full of fiestas and traditional practices all round the calendar making the country one of the worth visiting destinations across the globe. Apart from religious variety, one can also get influenced by the diverse range of cuisines, languages, music tastes and architectures in the country. Considering the cultural affluences in the country, government and tourism authority should join hand in developing awareness program on cultural tourism.
Heritage tourism: The scope of heritage tourism in India is immense. Over the periods, it has been emerged as a major segment in tourism industry and an important source of revenue. Stepping in India will portray you its flourishing history that can still be witnessed in various majestic monuments, imperial fortress, holy shrines and other historic destinations. Indian government should come along various private enterprises in developing and preserving the significance of heritage tourism in India. Based upon the wide scope of heritage tourism in the country, this segment can further be grouped into various segments like industrial heritage, majestic heritage, religious tourism, ethnicity and urban renewal.
Agricultural tourism: Agricultural tourism or agritourism is a rapid growing sector today, which invites travelers to visit and explore various agricultural properties, farms, wineries and ranches. Under agritourism program, traveller can visit the working farms, involve into various activities and buy different agricultural products. In a country like India where majority of the populace is involved in farming and cultivation, agritourism should be promoted at higher level. Government should utilise its farming land by accommodating small gardens, activity areas, relaxation zone where traveller can come and spread its utility to enhance the scope of agricultural tourism in India.
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